Racemark Canine Performance Collection

CMF Design – Kaiwan Davar
Created for Racemark Canine Performance Collection, by Khalil Design, which reimagines premium dog mats through a performance-led automotive CMF lens.

Inspired by motorsport durability and luxury vehicle interiors, the CMF strategy combines high-abrasion, water-resistant materials with soft-touch comfort zones for pets. The result is a refined, functional dog mat concept that balances performance, comfort, and visual sophistication, designed for modern mobility where pets and premium design coexist.

Launched in the EU mass market in May 2025