REVERIE LUXE
REVERIE LUXE
A dream of experiential luxury and enduring emotional resonance.
A dream of experiential luxury and enduring emotional resonance.
A dream of experiential luxury and enduring emotional resonance.



This project investigates the evolving role of CMF Design in crafting innovative and future-forward automotive interiors. By focusing on the intersection of emotional engagement, sensory-driven experiences, and sustainability.
CMF Strategy
CMF Strategy
CMF Strategy
Trend Research
Trend Research
Trend Research
Photoshop Rendering
Photoshop Rendering
Photoshop Rendering



Brand Identity
Brand Identity
TREND RESEARCH
TREND RESEARCH
KEY DRIVERS
KEY DRIVERS
TREND STRATEGies
TREND STRATEGies




Innovation
Embracing cutting-edge tech
& electric mobility.
Sustainability
Committed to carbon neutrality
by 2045.
Connectivity
Delivering a seamless digital
driving experience.




The Modern Voyager
The Modern Voyager embodies Kia’s vision: bold, curious, and adaptable, seeking luxury that resonates emotionally and evolves with lifestyle.
Profile
Mindset: Balances ambition with introspection.
Lifestyle: Moves seamlessly between urban dynamism, global exploration, and sustainable living.
Values: Innovation, emotional well-being, and conscious choices.




Innovation
Embracing cutting-edge tech
& electric mobility.
Sustainability
Committed to carbon neutrality
by 2045.
Connectivity
Delivering a seamless digital
driving experience.




The Modern Voyager
The Modern Voyager embodies Kia’s vision: bold, curious, and adaptable, seeking luxury that resonates emotionally and evolves with lifestyle.
Profile
Mindset: Balances ambition with introspection.
Lifestyle: Moves seamlessly between urban dynamism, global exploration, and sustainable living.
Values: Innovation, emotional well-being, and conscious choices.



In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.
With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,
viewing holistic wellbeing as an essential, rather than a luxury.
SEPH FONTANE PENNOCK - JULY 2024
In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.
With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,
viewing holistic wellbeing as an essential, rather than a luxury.
SEPH FONTANE PENNOCK - JULY 2024
In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.
With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,
viewing holistic wellbeing as an essential, rather than a luxury.
SEPH FONTANE PENNOCK - JULY 2024



Information Overload
Materialism Fatigue
Cultural Awakening
Technological Integration
As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are
differentiated, personalized, immersive, and experiential.
ABIGAIL USHER- MARCH 2024
As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are
differentiated, personalized, immersive, and experiential.
ABIGAIL USHER- MARCH 2024
As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are
differentiated, personalized, immersive, and experiential.
ABIGAIL USHER- MARCH 2024



















































