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REVERIE LUXE

REVERIE LUXE

A dream of experiential luxury and enduring emotional resonance.

A dream of experiential luxury and enduring emotional resonance.

A dream of experiential luxury and enduring emotional resonance.

This project investigates the evolving role of CMF Design in crafting innovative and future-forward automotive interiors. By focusing on the intersection of emotional engagement, sensory-driven experiences, and sustainability.

CMF Strategy

CMF Strategy

CMF Strategy

Trend Research

Trend Research

Trend Research

Photoshop Rendering

Photoshop Rendering

Photoshop Rendering

Brand Identity
Brand Identity
TREND RESEARCH
TREND RESEARCH
KEY DRIVERS
KEY DRIVERS
TREND STRATEGies
TREND STRATEGies
Innovation

Embracing cutting-edge tech

& electric mobility.

Sustainability

Committed to carbon neutrality

by 2045.

Connectivity

Delivering a seamless digital

driving experience.

The Modern Voyager

The Modern Voyager embodies Kia’s vision: bold, curious, and adaptable, seeking luxury that resonates emotionally and evolves with lifestyle.


Profile

  • Mindset: Balances ambition with introspection.

  • Lifestyle: Moves seamlessly between urban dynamism, global exploration, and sustainable living.

  • Values: Innovation, emotional well-being, and conscious choices.

Innovation

Embracing cutting-edge tech

& electric mobility.

Sustainability

Committed to carbon neutrality

by 2045.

Connectivity

Delivering a seamless digital

driving experience.

The Modern Voyager

The Modern Voyager embodies Kia’s vision: bold, curious, and adaptable, seeking luxury that resonates emotionally and evolves with lifestyle.


Profile

  • Mindset: Balances ambition with introspection.

  • Lifestyle: Moves seamlessly between urban dynamism, global exploration, and sustainable living.

  • Values: Innovation, emotional well-being, and conscious choices.

In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.

With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,

viewing holistic wellbeing as an essential, rather than a luxury.

SEPH FONTANE PENNOCK - JULY 2024

In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.

With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,

viewing holistic wellbeing as an essential, rather than a luxury.

SEPH FONTANE PENNOCK - JULY 2024

In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.

With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,

viewing holistic wellbeing as an essential, rather than a luxury.

SEPH FONTANE PENNOCK - JULY 2024

Information Overload

Materialism Fatigue

Cultural Awakening

Technological Integration

As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are

differentiated, personalized, immersive, and experiential.

ABIGAIL USHER- MARCH 2024

As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are

differentiated, personalized, immersive, and experiential.

ABIGAIL USHER- MARCH 2024

As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are

differentiated, personalized, immersive, and experiential.

ABIGAIL USHER- MARCH 2024