REVERIE LUXE
REVERIE LUXE
A dream of experiential luxury and enduring emotional resonance.
A dream of experiential luxury and enduring emotional resonance.
A dream of experiential luxury and enduring emotional resonance.

This project investigates the evolving role of CMF Design in crafting innovative and future-forward automotive interiors. By focusing on the intersection of emotional engagement, sensory-driven experiences, and sustainability.
CMF Strategy
Trend Research
Photoshop Rendering

Brand Identity
Brand Identity
TREND RESEARCH
TREND RESEARCH
KEY DRIVERS
KEY DRIVERS
TREND STRATEGies
TREND STRATEGies




Innovation
Embracing cutting-edge tech
& electric mobility.
Sustainability
Committed to carbon neutrality
by 2045.
Connectivity
Delivering a seamless digital
driving experience.




The Modern Voyager
The Modern Voyager embodies Kia’s vision: bold, curious, and adaptable, seeking luxury that resonates emotionally and evolves with lifestyle.
Profile
Mindset: Balances ambition with introspection.
Lifestyle: Moves seamlessly between urban dynamism, global exploration, and sustainable living.
Values: Innovation, emotional well-being, and conscious choices.


Innovation
Embracing cutting-edge tech
& electric mobility.
Sustainability
Committed to carbon neutrality
by 2045.
Connectivity
Delivering a seamless digital
driving experience.




The Modern Voyager
The Modern Voyager embodies Kia’s vision: bold, curious, and adaptable, seeking luxury that resonates emotionally and evolves with lifestyle.
Profile
Mindset: Balances ambition with introspection.
Lifestyle: Moves seamlessly between urban dynamism, global exploration, and sustainable living.
Values: Innovation, emotional well-being, and conscious choices.

In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.
With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,
viewing holistic wellbeing as an essential, rather than a luxury.
SEPH FONTANE PENNOCK - JULY 2024
In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.
With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,
viewing holistic wellbeing as an essential, rather than a luxury.
SEPH FONTANE PENNOCK - JULY 2024
In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.
With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,
viewing holistic wellbeing as an essential, rather than a luxury.
SEPH FONTANE PENNOCK - JULY 2024

Information Overload
Materialism Fatigue
Cultural Awakening
Technological Integration
As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are
differentiated, personalized, immersive, and experiential.
ABIGAIL USHER- MARCH 2024
As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are
differentiated, personalized, immersive, and experiential.
ABIGAIL USHER- MARCH 2024
As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are
differentiated, personalized, immersive, and experiential.
ABIGAIL USHER- MARCH 2024

















