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REVERIE LUXE

REVERIE LUXE

A dream of experiential luxury and enduring emotional resonance.

A dream of experiential luxury and enduring emotional resonance.

A dream of experiential luxury and enduring emotional resonance.

This project investigates the evolving role of CMF Design in crafting innovative and future-forward automotive interiors. By focusing on the intersection of emotional engagement, sensory-driven experiences, and sustainability.

CMF Strategy

Trend Research

Photoshop Rendering

Brand Identity
Brand Identity
TREND RESEARCH
TREND RESEARCH
KEY DRIVERS
KEY DRIVERS
TREND STRATEGies
TREND STRATEGies
Innovation

Embracing cutting-edge tech

& electric mobility.

Sustainability

Committed to carbon neutrality

by 2045.

Connectivity

Delivering a seamless digital

driving experience.

The Modern Voyager

The Modern Voyager embodies Kia’s vision: bold, curious, and adaptable, seeking luxury that resonates emotionally and evolves with lifestyle.


Profile

  • Mindset: Balances ambition with introspection.

  • Lifestyle: Moves seamlessly between urban dynamism, global exploration, and sustainable living.

  • Values: Innovation, emotional well-being, and conscious choices.

Innovation

Embracing cutting-edge tech

& electric mobility.

Sustainability

Committed to carbon neutrality

by 2045.

Connectivity

Delivering a seamless digital

driving experience.

The Modern Voyager

The Modern Voyager embodies Kia’s vision: bold, curious, and adaptable, seeking luxury that resonates emotionally and evolves with lifestyle.


Profile

  • Mindset: Balances ambition with introspection.

  • Lifestyle: Moves seamlessly between urban dynamism, global exploration, and sustainable living.

  • Values: Innovation, emotional well-being, and conscious choices.

In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.

With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,

viewing holistic wellbeing as an essential, rather than a luxury.

SEPH FONTANE PENNOCK - JULY 2024

In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.

With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,

viewing holistic wellbeing as an essential, rather than a luxury.

SEPH FONTANE PENNOCK - JULY 2024

In today's fast-paced digital landscape, emotional experiences and self-expression have merged with the growing emphasis on well-being, creating a new definition of luxury.

With constant exposure to information and rising societal pressures, individuals are prioritizing emotional and mental health,

viewing holistic wellbeing as an essential, rather than a luxury.

SEPH FONTANE PENNOCK - JULY 2024

Information Overload

Materialism Fatigue

Cultural Awakening

Technological Integration

As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are

differentiated, personalized, immersive, and experiential.

ABIGAIL USHER- MARCH 2024

As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are

differentiated, personalized, immersive, and experiential.

ABIGAIL USHER- MARCH 2024

As consumption patterns evolve alongside technological advancements, a shift is occurring towards lifestyles that are

differentiated, personalized, immersive, and experiential.

ABIGAIL USHER- MARCH 2024